IntraOrganization Negotiation September 14, 2012

Embrace the Internet’s Potential for Competitive Advantage

Most every company likely has one person who has a special understanding of the entrepreneurial power of the internet and how we can use it for competitive advantage.

While there are others in the company adept at using the internet for e-mail messaging and routine search requirements, this person goes beyond the rest.

He or she keeps current with every server change and upgrade, studies the latest online advertising techniques and pricing, searches web page improvement techniques and studies how best to mine the huge and expanding customer information base.

When this person says, “I’d like to tell you about something new on the internet and how we can use it,” we stop everything to listen; we are awed by the many changes. This person has embraced the medium while most of us are still playing with it or just sending e-mails.

Gaining proficiency with the internet is another way to gain being heard power.

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