Negotiation Strategies June 6, 2012
How Least Effort Increases Your Bargaining PowerThe “Hard Work Theory” says two things: first, the harder you work in negotiation, the better you are likely to do and second, the harder you make the other party work, the higher will be their satisfaction with the agreement.
So you work hard because it will turn out better for you, and you make the other party work hard so they are more satisfied with how things turn out.
Lazy people make poor negotiators. Most buyers are too lazy to shop the market. For that reason, they become easy sales for the hard-working seller.
Most people are content to get by with least effort. They are content to stay with an OK resource because they don’t want to make the effort to find a better one. Buyers don’t want to look for new sources if they can find a reason to stay with the old source. Sellers don’t want to find new customers to replace old customers, even if the business isn’t too profitable.
Neither party wants to endure the stress of further negotiation or the work it takes to start over again with someone else.
This also means that the party who is willing to go beyond the “least effort” will be the one with more negotiating power.
So when you are planning for a negotiation, consider in what ways the other party may want to put forth least effort. When you plan for this, you will be in a stronger position to negotiate your desired result.
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